“BE UNSTOPPABLE” a digital campaign for Maxima ft. The Indian cricketer Suryakumar Yadav, is a creative vision of the agency named CreativeMUD.
Thriving in the digital field, CreativeMUD is a Delhi-NCR-based agency that is keeping up with all the current trends by molding ideas into reality with a new and creative perspective to bring and build the right awareness a brand needs.
Maxima, being one of the country’s biggest watch brands, with a significant presence in the smartwatch marketplace came with an objective to reach more people and spread brand awareness.
Considering, the fact that the sports market is gaining a lot of importance and attention in the current times and understanding Maxima’s vision, mission, and goals, CreativeMud, chose a young cricketer to be the brand face who is not only remarkably skilled & talented but is also an aspiration for the youth.
Putting up the rationale behind choosing SKY as the brand face for Maxima Mr. Anoop Das (Co-Founder) says “There is no doubt in the fact that cricket has been an emerging sport for a long and the craze for it will nothing but grown and sports marketing in India is gaining a lot of momentum. Both new-age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool.
Via Maxima’s association with Suryakumar Yadav, we aim to give the brand’s philosophy a strong face that can have a positive impact on the audience. We kick-started this association with an impactful television commercial with direct and bold communication highlighting maxima’s range of smartwatches.”
The campaign communication BE UNSTOPPABLE wholly defines the brand’s ethos, product’s personality, and as well as it’s a brand ambassador. Currently, with T20 matches going on and SKY being on hype due to his excellent performance in the matches and him being ranked as the number one t20 batsman in the world, the brand is consistently showing exceptional results and is gaining a lot of attention during this season and he is surely coming up as an UNSTOPPABLE player.
With other successful TVCs and campaigns for many renowned brands, CreativeMUD is an agency that started its roots in 2017 with the joint efforts and hard work of Mr. Amit Bharti and Mr. Anoop Das, who individually have a long and credible experience in this industry.
Coming from 15-18 years experience of working with several top agencies like O&M, Havas Group, and big companies in Monte Carlo Fashion, Future Group and some of the big brands like Skoda Automobiles, Volvo, Red FM, JK Tyres, Lacoste, Jack Daniel, Veet Hair remover, Dettol Montin Harpic, Mr. Anoop Das is an effective communicator and a man with wide vision.
Working with celebrities like Amitabh Bachchan, Shahrukh Khan, Katrina Kaif, Vidyut Jamwal, Siddhart Shukla, and Sonam Bajwa has sharpened his experience of strategizing on how one can take a brand to another level.
He is a person that believes in taking challenges and achieving them. He believes that there shall be minimum stagnation in one’s creative endeavors.
Whereas Mr. Amit Bharti on the other hand has his fair share of experience in retail of 10-11 years and he has worked as an Art Director, wherein he focused on the brands’ elegant and international standard look and feel.
With the collective efforts of the entire team under the supervision of these two mentors, CreativeMUD is an agency that is ready to take your business to the next level, whether it is about creating new campaigns, increasing awareness, or using video content to drive conversations.