• Contact Us
  • About Us
  • Privacy Policy
Friday, August 12, 2022
The Morning
No Result
View All Result
  • Home
  • News
  • Business
  • Technology
  • Auto
  • Fashion
  • Lifestyle
  • Morning Special
  • Start-ups Stories
  • Home
  • News
  • Business
  • Technology
  • Auto
  • Fashion
  • Lifestyle
  • Morning Special
  • Start-ups Stories
No Result
View All Result
Morning News
No Result
View All Result
Home News

HDFC Life’s Latest Brand Campaign is about Enabling Loved Ones to Bounce Back from Uncertainties

by
in News
0
HDFC Life’s Latest Brand Campaign is about Enabling Loved Ones to Bounce Back from Uncertainties
0
VIEWS
Share on FacebookShare on Twitter

HDFC Life, one of India’s leading life insurers, has delivered thoughtful brand campaigns over the years that drive positivity and empower individuals to consider living their lives with financial security that resonates with brand’s motto ‘Sar Utha Ke Jiyo‘.

BounceBack Batch has focused on the story of every Indian student during this pandemic

READ ALSO

CMD was at GAIL PATA plant in Uttar Pradesh

Learn with Leaders Partners with Harvard HPAIR to Shape Young Leaders of Tomorrow; Bring Summer Leadership Workshop to Indian Schools

While the world has witnessed unprecedented challenges related to health, mental well-being, employment, and financial stability, one cohort that has seen the downsides due to the restriction caused by the pandemic is the student community. Research suggests that students have been one of the most affected groups. It became necessary for them to adapt to online schooling, avoid social interactions and even stay indoors without stepping out for any sporting activities. The pandemic-induced restrictions have impacted their lives drastically.

With this campaign, HDFC Life has focused on the story of every Indian student during this pandemic from the lens of a graduating school girl. Through various anecdotes and life stories, the girl narrates that while children like her faced difficulties on multiple levels, the support from parents on both financial planning and emotional fronts enabled them to succeed. Graduating in these uncertain times is a testament to their resilience which makes the current batch of students stand out from every other batch.

Through this campaign, the brand aims to showcase that unwavering support from the family and the assurance of life insurance can enable one to bounce back from any challenge.

Click the link to watch the film, www.youtube.com/watchv=oi1ntQwBJ9Y.

Vishal Subharwal, Head – Marketing, Digital Business, and E-commerce, HDFC Life

Speaking about the brand campaign, Vishal Subharwal, Head – Marketing, Digital Business, and E-commerce, HDFC Life, said, “The last two years have been difficult for everyone. This phase has been especially challenging for students as they have lost out on classroom learning, interpersonal skill-building and some of the best days of their lives.

But the part that stands out is the bigger story about the resilience demonstrated by these students and their families.With this campaign, we aim to drive this realisation and the importance of financial planning through a student’s lens, instilling a sense of pride in parents who have ensured that their children overcome the challenges posed by the pandemic. Thereby, helping them script a strong bounce back.”

Adding further, Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett said, “One of the biggest setbacks of the pandemic was the shutdown of educational institutions. The batch of 2022 is often referred to as the ‘COVID batch‘, having had to complete their studies under lockdown. There is often a question whether these students are at par with the others who completed their school years offline. Our film takes the audiences on an emotional journey of the turmoil that these champions had to go through and the resilience they have shown in the face of the worst adversity humankind has ever seen. They have persevered and bounced back stronger from this challenge.”

The brand campaign is available across multi-media platforms – Television, Digital and DTH

About HDFC Life

HDFC Life Insurance Company Limited (HDFC Life/’Company’) is a joint venture between HDFC Ltd., India’s leading housing finance institution and abrdn (Mauritius Holdings) 2006 Limited, a global investment company.

Established in 2000, HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, Annuity and Health. As on December 31, 2021, the Company had 39 individual and 13 group products in its portfolio, along with 7 optional rider benefits, catering to a diverse range of customer needs.

HDFC Life continues to benefit from its increased presence across the country having a wide reach with 372 branches and additional distribution touch-points through several new tie-ups and partnerships. The count of our partnerships is over 300, comprising traditional partners such as NBFCs, MFIs and SFBs, and including new-ecosystem partners. The Company has a strong base of financial consultants.

For more information, please visit our website, www.hdfclife.com. You may also connect with us on Facebook, Twitter, YouTube and LinkedIn

Related Posts

GAIL,Har Ghar Tiranga,Har Ghar Tiranga campaign,
News

CMD was at GAIL PATA plant in Uttar Pradesh

12/08/2022
News

Learn with Leaders Partners with Harvard HPAIR to Shape Young Leaders of Tomorrow; Bring Summer Leadership Workshop to Indian Schools

12/08/2022
Infinity Learn by Sri Chaitanya Announces Scholarships for the Children of Martyrs
News

Infinity Learn by Sri Chaitanya Announces Scholarships for the Children of Martyrs

12/08/2022
Razorpay Becomes the Only Indian Company to be Listed on ‘Forbes Cloud 100 List’ of the Best Private Cloud Companies in the World
News

Razorpay Becomes the Only Indian Company to be Listed on ‘Forbes Cloud 100 List’ of the Best Private Cloud Companies in the World

12/08/2022
The Future is Here: Bajaj Capital Witnesses Top Financial Wealth & Insurance Leaders at their Annual Event “ThePowerof100%”
News

The Future is Here: Bajaj Capital Witnesses Top Financial Wealth & Insurance Leaders at their Annual Event “ThePowerof100%”

12/08/2022
Bajaj Group Joins Hands with Pune Municipal Corporation to Commemorate ‘Azadi Ka Amrit Mahotsav’
News

Bajaj Group Joins Hands with Pune Municipal Corporation to Commemorate ‘Azadi Ka Amrit Mahotsav’

12/08/2022
Next Post
ETC Things Launches in India with Budget Home Cinema System

ETC Things Launches in India with Budget Home Cinema System

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

AMSA sustainable fashion store

AMSA brings to sustainable fashion with the unveiling of Atelier in Hyderabad

07/04/2022
Hazrat Nizamuddin Aulia Dargah is always up for Needy: Syed Anis Nizami, Incharge Dargah Sharif

Hazrat Nizamuddin Aulia Dargah is always up for Needy: Syed Anis Nizami, Incharge Dargah Sharif

25/04/2022
Nature’s Essence Signs on Miss Universe, Harnaaz Sandhu as their Brand Ambassador

Nature’s Essence Signs on Miss Universe, Harnaaz Sandhu as their Brand Ambassador

25/05/2022
Yagnik Pandya

Yagnik Pandya who is passionate about cricket

28/12/2021
Rupa Frontline Colors presents brand new ‘Akaska Vest’ – White is also a colour!

Rupa Frontline Colors presents brand new ‘Akaska Vest’ – White is also a colour!

15/02/2022

EDITOR'S PICK

Vande Bharatam-Nritya Utsav, Zonal Level Competition Starts from December 9th 2021

Vande Bharatam-Nritya Utsav, Zonal Level Competition Starts from December 9th 2021

01/01/1970
Explore the Opportunities of Metaverse in Real Life at NamasteyNFT Bengaluru 2022

Explore the Opportunities of Metaverse in Real Life at NamasteyNFT Bengaluru 2022

02/05/2022
Four Reasons to Choose a Cruise Vacation for Your Next Romantic Getaway

Four Reasons to Choose a Cruise Vacation for Your Next Romantic Getaway

28/02/2022
Vikram Bhatt’s Judaa Hoke Bhi Has Horror with A Twist

Vikram Bhatt’s Judaa Hoke Bhi Has Horror with A Twist

14/07/2022

About

The Morning is the World's latest news, fashion, political,and sports website. We provide you with the latest breaking news here.

Categories

  • Auto
  • Business
  • Fashion
  • hindi
  • Lifestyle
  • Morning Special
  • News
  • Start-ups Stories
  • Technology

Recent Posts

  • CMD was at GAIL PATA plant in Uttar Pradesh
  • Learn with Leaders Partners with Harvard HPAIR to Shape Young Leaders of Tomorrow; Bring Summer Leadership Workshop to Indian Schools
  • Infinity Learn by Sri Chaitanya Announces Scholarships for the Children of Martyrs
  • Home
  • About Us
  • Contact Us
  • Privacy Policy

© 2021 The Morning

No Result
View All Result
  • Home
  • News
  • Business
  • Technology
  • Auto
  • Fashion
  • Lifestyle
  • Morning Special
  • Start-ups Stories

© 2021 The Morning

Generated by Feedzy